INTRODUCTION TO ADVOCACY

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Africa is a changing continent with much promise for the future. New systems of government and new organizations are evolving. People have more opportunities than ever before to become involved in the decision making processes which affect their lives. Although it may not be possible to practice every aspect of advocacy discussed in this guide, the act of advocating itself can open new spaces for participation in the development process.

This course aims to present advocacy in a broad sense. Although there are many different ways to conceptualize advocacy, this guide will focus on advocacy directed at changing the policies, positions or programs of any type of institution a small NGO, a council of elders, a ministry of health, a national parliament, an international agency or any other kind of organization.

Policy advocacy is not limited to decisions that are made through open, organized and formal systems of governance. The tools presented in this guide can be applied to situations in which decision-making is informal, adaptive, opaque or even secluded.

Wherever change needs to occur, advocacy has a role to play. Whether you want more funding for a family planning clinic, new programs to address child malnutrition, laws to make primary schooling accessible or increased attention to a health program within your organization, advocacy can help you accomplish your goals.

Modules

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